// Journal
Working notes,not thought leadership.
Things I've learned building sites for people who need them to earn their keep. Written by the person doing the work, published when there's something worth saying.
// Growth
How to find design clients on Facebook who actually pay
Groups are full of people who need work done and no idea who to ask. Here is the method that turns that into booked calls, and the four mistakes that keep most designers invisible.
// Build
Launching a trade company website in Webflow without losing a month
A page-by-page structure for solar, roofing and HVAC businesses that need to be live before the next campaign starts — and the parts you can safely leave until later.
// Search
The SEO work that survives the next algorithm update
Most ranking advice ages badly. These four things have not, and all of them are structural rather than tactical.
// Build
Choosing a platform you can still live with in two years
Framer, Webflow, WordPress, Wix and Squarespace all build a decent website. They differ enormously in what happens after launch.
// Conversion
Your site looks fine. Here is why the phone still isn't ringing.
Six specific failures that account for most of the gap between a good-looking website and one that produces work.
// Start here
Rather just talk it through?
Most of what's on this page came out of a conversation with someone in your position.