// Outdoor journal
Notes for peoplewho build outside.
Photography, pricing, seasonality and the quote document — the parts of marketing an outdoor living business that actually move the numbers.
// Pools
What a pool builder's website has to do that a designer's portfolio does not
Buying a pool is a considered purchase with a long decision window. The site has to survive months of comparison, not just look good on first impression.
// Photography
Photographing hardscape work so it sells the job
Most contractors lose money on photography without realising it. The fixes are mostly about timing and angle, not equipment.
// Marketing
Marketing a seasonal outdoor business through the quiet months
Enquiries collapse in winter and the instinct is to stop spending. That is usually backwards.
// Sales
The quote document is part of your marketing
Most outdoor contractors spend weeks winning attention and then send a one-page price with no context. It is the easiest thing on this list to fix.
// Build
The three pages every outdoor living company needs before anything else
Before the blog, the gallery of two hundred photographs, or the quote calculator: get these three right.
// Design
Why outdoor lighting sells the whole project
Lighting is often the last line item and the first thing cut. It is also the single element that determines whether the space gets used after six o'clock.
// Start here
Want this done for you?
Everything on this page is what I'd do to your site if you hired me. Happy to just talk it through first.