001
Pool builder websites
Sites built for a purchase that takes months to decide. Cost ranges, a documented build process, and dusk photography that shows the space the way people imagine using it.
// Outdoor living
You build the space.We make the phone ring.
Websites, local search and lead routing for pool builders, patio companies and hardscape contractors — built around a purchase that takes months to decide and is won on how fast you call back.
A pool is decided over months by two people who don't yet agree. Your site has to still be useful on the fourth visit.
Which makes it a different job from a site built to impress once. It has to answer the questions that arrive later: what does this cost, how long is the yard a building site, and can I believe these people.
// The gap
People buy the evening, not the paving
Ask a homeowner to picture the yard they're paying for and they describe an evening — friends, a drink, the fire going. Almost nobody pictures two in the afternoon.
Then look at how the work gets photographed: midday, from standing height, ute still in shot. The site is selling a different product from the one they're imagining, and the gap is where the enquiry is lost.
// 01 What we do
Built for this market specifically
002
Patio & outdoor living
Outdoor kitchens, pergolas, fire features and decks. Structured around the suburbs you serve and the jobs you actually want, so the enquiries arrive pre-qualified.
003
Hardscape & landscape
Paving, retaining, driveways and grading. Detail photography that shows workmanship, and before-and-afters shot from matched positions so the difference is legible.
004
Local search
Service area pages that are real rather than templated, a Google Business Profile that matches the site exactly, and review collection built into your handover.
005
Lead routing
Enquiries to a phone notification rather than an inbox nobody opens, with automatic follow-up so nothing sits for three days while a competitor calls back in five minutes.
// The three pages
Service area, honest costs, one documented build
Before the gallery of two hundred photographs, before the blog nobody maintains: these three pages do almost all the work.
A service area page so people know in thirty seconds whether you cover them. A cost page with ranges and the variables that move them. And one project documented properly — before, during, after — because that's the page a prospect sends to their partner, which is how this purchase actually gets decided.
Read the full breakdown// 02 Recent builds
Outdoor living projects
Three slots held for finished builds in this sector.
// Project slot 1
Awaiting finished build
// Project slot 2
Awaiting finished build
// Project slot 3
Awaiting finished build
// 03 Questions
What contractors usually ask
No — the studio works across sectors. But pool builders, patio companies and hardscape contractors share a specific set of problems: a long decision window, a purchase driven by imagination rather than specification, and enquiries that are won or lost on response time. Enough of the work is the same that it's worth having its own page.
Often not. Before quoting a rebuild I'll look at response time, page speed on mobile data, the first sentence on your homepage and how many taps it takes to reach you. A surprising number of quiet phones are fixed by four changes that cost nothing.
I'll push for ranges, not exact figures. Publishing a range filters out people who were never going to proceed and anchors everyone else to your numbers rather than their imagination. It usually produces fewer, better enquiries, which is the point.
It's the highest-return thing most outdoor contractors can fix, and it's mostly about timing rather than equipment. I'll give you a shot list and shooting guidance, and for larger projects I'll arrange a photographer for a half day on a live job.
Three to five weeks for a focused site, assuming photography exists or can be arranged quickly. Photography is almost always the critical path, so it's the first thing we sort.
// 04 Outdoor journal
Written for this trade
// Pools
What a pool builder's website has to do that a designer's portfolio does not
Buying a pool is a considered purchase with a long decision window. The site has to survive months of comparison, not just look good on first impression.
// Photography
Photographing hardscape work so it sells the job
Most contractors lose money on photography without realising it. The fixes are mostly about timing and angle, not equipment.
// Marketing
Marketing a seasonal outdoor business through the quiet months
Enquiries collapse in winter and the instinct is to stop spending. That is usually backwards.
// Next season starts now
Book the quiet months
The people installing in November started thinking about it in July. Build the pages now and you start the season already booked.