// Social product
Where socialbecomes real.
Rueblur is a social platform built around authentic engagement rather than reach. The site is the front door for app downloads and for the investor and press conversations around the product.
// Client
Rueblur
// Role
Web design, development, app marketing site
// Platform
Webflow
// Year
2023
// 01
The problem
A consumer app with a genuinely different premise has about four seconds to explain the premise. Rueblur needed a page that made the difference obvious to a casual visitor and credible to a more sceptical one, on the same screen.
// 02
What we did
Showed the product rather than describing it. The hero is the app itself, in use, with the interaction that makes it different visible immediately. Everything below builds outward: how it works, who it is for, what the team is building next. Download buttons for both stores appear at every point where someone might be convinced.
// 03
The build
Fast, light and mobile-first, since almost all traffic arrives on a phone from a social link. The interface artwork is served at multiple sizes so the screens stay legible without a heavy payload.
Will and his team greatly delivered on the Rueblur website.
Rahmaude Stringfield, Founder, Rueblur
Next: LusterHeights
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