// Music
A string quartetwith attitude.
WholeSoul is a string quartet that plays with the energy of a rock band. The site had to carry that contradiction without becoming a novelty.
// Client
WholeSoul
// Role
Web design, development, e-commerce
// Platform
Webflow
// Year
2024
// 01
The problem
Classical ensemble websites are, almost without exception, reverent and quiet. WholeSoul's live performance is anything but, and the gap between what people saw online and what they experienced at a show was costing bookings from exactly the audience most likely to enjoy them.
// 02
What we did
Led with the performance. Full-bleed imagery from live shows, a wordmark set heavy and wide, and typography that behaves more like a tour poster than a programme note. The booking path is short and prominent because the site's main commercial job is enquiries from event organisers.
// 03
The build
A store for merchandise and recordings sits alongside the editorial pages without either compromising the other. Media loads progressively so the visual impact holds on a phone at a venue, which is where a meaningful share of the traffic actually happens.
Next: LusterHeights
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Start a project
Thirty minutes, no deck. If I'm not the right person for it, I'll say so and point you at someone who is.